About us
Groundwork Partners was founded on a simple belief: expanding into the US market requires more than advice; it requires experienced operators who know how to execute. After years of helping companies grow, enter new markets, and build commercial organizations, we created Groundwork to provide founders with practical guidance, hands-on support, and a trusted partner at every stage of their growth journey.
Our Expertise
Our Philosophy
We help companies successfully enter and grow in the US market through operator-led guidance in market entry, go-to-market strategy, business development, and commercial growth.
We believe strategy only creates value when it's executed. That's why we work alongside founders as partners, combining practical experience with hands-on execution to deliver measurable outcomes.
Our Commitment To Results
Our Experience
Our focus is simple: help clients build strong foundations, accelerate growth, and create sustainable businesses through practical, results-driven execution.
Our founding team brings decades of combined experience leading growth, market expansion, strategic partnerships, and commercial organizations across the United States and Latin America.
Santiago Rodriguez Villamil
Co-Founder
Santiago is a seasoned executive with more than 20 years of experience leading strategic initiatives, international business development, and complex cross-border projects. He helps founders navigate market entry, build partnerships, and create sustainable growth.
Mail: santiago.villamil@groundwork-us.com
Armando Zulian
Co-Founder
Armando is a growth leader with a background in engineering and more than a decade of experience driving commercial strategy and revenue growth. He specializes in go-to-market execution, sales operations, and building high-performing commercial teams.
Mail: armando.zulian@groundwork-us.com
Cesar Costa
Co-Founder
Cesar is a growth executive with over 15 years of experience helping companies expand into the US market. He specializes in go-to-market strategy, business development, strategic partnerships, and building scalable commercial organizations.
Mail: cesar.costa@groundwork-us.com